Sustainable Australian menswear guide
This is your ultimate guide to sustainable clothing for men in Australia
When it comes to shopping like a mindful materialist, there’s a glut of sustainable fashion options for women, but the same isn’t always true for men—something I’ve become aware of recently when shopping for new clothes with my partner. But if you know where to look, you can find plenty of great Australian brands making sustainable, ethical clothes for men (as well as some unisex options). From everyday clothes to denim, underwear and activewear, this list is your ultimate guide to Australian sustainable clothes for men.

Citizen Wolf
These guys do damn good tshirts. Using their special algorithm, Citizen Wolf calculate your measurements based on your weight and height, then magically make and send your tshirt to you. My partner and I have both ordered from them and swear by them. You can choose which fabric and colour you’d like, and they’ve got a range of styles and cuts to choose from. They make everything ethically in Sydney and are accredited by Ethical Clothing Australia.
HEW
Based in Melbourne, HEW started out as a menswear label that has since branched out into womenswear as well. Their designs are vibrant and beautifully tailored, using GOTS certified fabrics. Go bold in one of their prints or opt for a minimal design, whatever your style, you’ll find something to love at HEW.
Australian Stitch
This is the place for basic tees, hoodies and tracksuits. Australian Stitch make all their garments ethically in Australia, with minimal designs that will see you through years of comfort. They also have some super cosy beanies and socks for winter.
HoMie
Part clothing label, part social enterprise, HoMie is a streetwear label working to end youth homelessness through their philanthropic programs and retail training. The designs are made for Melbourne, with urban style and streetwear culture driving the collections.
Rupahaus
Perth label Rupahaus is all about slow fashion which is mindful of people and the planet. Their men’s and unisex ranges feature beautiful, naturally hand-dyed fabrics with muted colours and relaxed fits. Everything is ethically made in Indonesia, with 5% of every purchase going towards the artisans’ communities.
Country Road
We all know Country Road, they’re a staple in Australia’s fashion scene. But did you know they also have a big focus on sustainability? In the men’s range you’ll find the Heritage Sweat which has been ethically made in Melbourne, recycled polyester puffer vests, and Australian cotton tshirts. While they do make a lot more than some of the other brands on this list, they’re a great Australian label that are greening up our high streets.
Clothing the Gaps
Clothing the Gaps is a Victorian Aboriginal-owned social enterprise on a mission to close the inequality gap between Aboriginal and non-Indigenous Australians. Their clothes and accessories send a message of solidarity and encourage people to wear their values.
Irrelevant Society
At Irrelevant Society, they make clothes exclusively for men and donate 20 per cent of the profits to organisations that educate and provide support to women facing violence. They make tshirts, shirts, jumpers, jackets and accessories which are designed for everyday wear while working towards a future that’s free from violence against women.
Etiko
Using certified organic cotton, Etiko makes ethical and vegan clothing and footwear for men, women and kids. They’re a certified B Corporation which means everything they do is mindful of people and the environment. They make underwear, tshirts, hoodies, polos and shoes.
The Common Good Company
This label is working towards the common good — as the name suggests — by making ethical and sustainable clothing with recycled materials. Their tshirts are simple and minimal, and they’ve just brought out a range of beanies too. They also donate 10 meals to Food for Change for every tee purchased.
Afends
Based in Byron Bay, Afends make skate and surf-inspired clothing for men, women and gender-neutral people. They’ve gradually been working towards 100% sustainable collections rather than selected sustainable items, and as of 2021 they’ve done it. They make sustainable denim using hemp fabric and organic cotton, loads of tshirts, jumpers, trackies, shirts, shorts and more.
Denimsmith
Denim by Denimsmith is handmade in East Brunswick in Melbourne. The family business has been operating since 2015 and is accredited by Ethical Clothing Australia. Their denim is high-quality, and you can visit their factory and studio to see how they’re made for yourself.
Neuw Denim
Started by three friends from Melbourne and Stockholm, Neuw has its roots in vintage denim designs and a love of music. Their range of jeans includes their signature fob ring on every pair as a nod to the fob watch gifted to Denim Director, Pär, from his grandfather.
Outland Denim
After watching the Liam Neeson film Taken, Outland Denim founder James Bartle was inspired to put an end to sex trafficking and help secure safe futures for vulnerable women through training programs and employment security. With over 750 staff who have come through the doors at their Cambodian facility, Outland Denim is now a B Corporation changing lives for women while making quality, sustainable denim for the world.
Underwear

Photo by No Revisions on Unsplash
Bushy Underwear
Ethical Clothing Australia certified, Bushy is an Australian-made underwear label, using sustainably sourced TENCELTM fabric. For those who don’t know, TENCELTM is a super soft fabric made from sustainably harvested eucalyptus trees. It’s also biodegradable, odour-resistant and certified by the Forest Stewardship Council.
Mighty Good Basics
This underwear is made from Fairtrade cotton in ethical factories to suit all kinds of body shapes and sizes. Mighty Good Basics make a range of underwear for men and women in various colours. They were rated ‘great’ on Good On You and they received an A+ on the Ethical Fashion Report (2019).
Soxy Beast
Sock subscription anyone? Soxy Beast make their Ethical Clothing Australia accredited socks in Melbourne and ship them to your door every month. They use their brand to collaborate with Australian artists and support local charities. You can also buy the socks without subscribing if you’d prefer.
Thunderpants
Crossing over to New Zealand, Thunderpants is a family business making bold, bright and colourful underwear. They make both socks and underwear for men using GOTS Fairtrade cotton in their New Zealand facility, focussing on “quality over quantity”.
Boody
Bamboo is the name of the game at this sustainable Australian brand. Boody uses organic bamboo fibres which are antibacterial, breathable, thermoregulating and super soft on your skin. They’re members of 1% For The Planet and are charity partners with Thread Together, and their range includes underwear, socks, basics and a new athleisure collection.
Activewear and Swim

South Beach Boardies
Based in Fremantle, South Beach Boardies is a family business making boardshorts from recycled polyester for men, women and kids. They’re passionate about ocean conservation and donate 5% of all profits to conservation organisations, and they make all their products in ethical factories in Indonesia and China.
DK Active
This Brisbane brand is well-known in Australia’s ethical fashion circles for their sustainable practices and ethical manufacturing. Established in 2017, dk active caters to a broad range of sizes using quick-drying, moisture-wicking regenerated and organic fabrics. Their men’s range includes shorts, tanks, tshirts and even compression shorts.
Original Weekend
If you’re a beach bum then Original Weekend is the sustainable brand for you. This Melbourne-based brand make premium ‘resortwear’ for men from their GOTS certified organic cotton tshirts to their recycled polyester boardshorts. Their shipping is all carbon neutral, and their products are made ethically in India and China.
Thank you for reading! Please share this article with the men in your life and let's all be mindful materialists.